My buddy Marty said it that very first day we went fishing in 2017. He’d groan “STUUUUUPID FISH” when we lost one & we would laugh so hard. Flash forward to February 2021 when my friend Amy & I were out in the snow, hunting BC steelhead. After a long day, we found them. Her rod bent first, & it fought her hard - and she was literally pulled into the river. ‘STUPID FISH!!” My rod bent next, & after a brief struggle - my line broke & it was gone. “UGH - STUPID FISH!!” We were laughing SO hard, & were SO frustrated at our experience. The next day, I decided to make a t-shirt - to let the world know how stupid I thought the fish were. I posted the #stupidfish graphic I designed on my IG account & within 90 minutes I received a message from a Tackle Shop owner saying they wanted to sell my t-shirts. “What t-shirts?” I asked. Of course, I didn’t have anything to sell. “Get on it,” he said.

So I did. And in 5 days, I created STUPIDFISH APPAREL, & have been growing ever since. In 2023, I expanded StupidFish Apparel under the umbrella company, STUPID OUTDOORS. I introduced StupidDeer & StupidDucks, for hunters who have the same pain that I felt that day with that dang fish. And I will be creating new ideas for people who love the outdoors, but don’t take themselves too seriously.