One day ...

One day ...

STUPID OUTDOORS

It all started when ...

My buddy Marty said it that very first day we went fishing in 2017. He’d groan “STUUUUUPID FISH” when we lost one & we would laugh so hard. Flash forward to February 2021 when my friend Amy & I were out in the snow, hunting BC steelhead. After a long day, we found them. Her rod bent first, & it fought her hard - and she was literally pulled into the river. ‘STUPID FISH!!” My rod bent next, & after a brief struggle - my line broke & it was gone. “UGH - STUPID FISH!!” We were laughing SO hard, & were SO frustrated at our experience. The next day, I decided to make a t-shirt - to let the world know how stupid I thought the fish were. I posted the #stupidfish graphic I designed on my IG account & within 90 minutes I received a message from a Tackle Shop owner saying they wanted to sell my t-shirts. “What t-shirts?” I asked. Of course, I didn’t have anything to sell. “Get on it,” he said.

So I did. And in 5 days, I created STUPIDFISH APPAREL, & have been growing ever since. In 2023, I expanded StupidFish Apparel under the umbrella company, STUPID OUTDOORS. I introduced StupidDeer & StupidDucks, for hunters who have the same pain that I felt that day with that dang fish. And I will be creating new ideas for people who love the outdoors, but don’t take themselves too seriously.

MEET THE OWNER

SIMPLE GIRL, SIMPLE DREAM

Stupid _____
Stupid Outdoors
StupidFish
StupidDeer
StupidDucks
FOUNDRY

IT IS BETTER TO GIVE ...

THIS is where I get serious. There is nothing more important than our health; our physical health, our emotional health, our mental health.  After donating my time + working in the Recovery community with men + women in addiction for 10+ years, it is clear to me that mental health HAS to be a priority for the well being of our country's future.  This is why I have chosen to give back to “FOUNDRY”, a local BC organization that offers young people (12-24) + their families/supportors FREE + confidential access to mental health + substance-use support, primary care, peer support + social services in various communities throughout British Columbia. I believe that providing our youth + young adult community with the necessary tools + mental health support, will be an effective preventative key to having a strong + thriving next generation.

I commit to donating 10% of SO profits to Foundry Langley for 2023/2024.

FOUNDRY

IT IS BETTER TO GIVE ...

THIS is where I get serious. There is nothing more important than our health; our physical health, our emotional health, our mental health.  After donating my time + working in the Recovery community with men + women in addiction for 10+ years, it is clear to me that mental health HAS to be a priority for the well being of our country's future.  This is why I have chosen to give back to “FOUNDRY”, a local BC organization that offers young people (12-24) + their families/supportors FREE + confidential access to mental health + substance-use support, primary care, peer support + social services in various communities throughout British Columbia. I believe that providing our youth + young adult community with the necessary tools + mental health support, will be an effective preventative key to having a strong + thriving next generation.

I commit to donating 10% of SO profits to Foundry Langley for 2023/2024.